#113 – Going Deeper into Eradicating Crickets

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You wanted more detail, so this week we’re further discussing how to activate customers and bring them through the door.

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Counter Etiquette #1

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This is the first in a series of videos done for Jeweller Magazine in Australia called Counter Etiquette. You’ll enjoy this short introduction to great customer service for your jewelry store. Get weekly video training for your staff HERE.

#112 – What to do when you hear crickets

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Here’s what we do to get customers in our door during the quiet times.

How I found the right people and kept them

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Sharon was a member of our FIT Group.  This was a group of 12 jewelers who were accountable to each other and twice a year would gather at each other’s store to share everything from marketing to financials and everything else under the sun.  Sharon called me one day and said “I want you to come to my store and teach me to do what you did. You just seem to have all the right people and they stay with you.  I want that for my store.”   So I went.  This is what I taught her in a nutshell.  Read more

#111 – Fear

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Fear

It creeps in every once in awhile no matter who we are. Today we discuss some ideas to get rid of fear and move forward.

#110 – Getting more profit out of your repairs

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A jeweler works on a piece of the French There’s profit in them there repairs. Let’s discuss how to get a bunch of it out of them.

#109 – Coaching on the sales floor II

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Today we continue with how your team can help each other with daily sales floor coaching.

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#108 – Coaching on the sales floor

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coaching1

Whether you have a sales manager or you’re helping each other with the buddy system, we discuss sales floor coaching for improved sales.

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#107 – Fun Stuff from JCK 2014

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vegas

I did a man-on-the-street thing with my phone and share some of my highlights from the Vegas JCK Show.

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#106 – Hot & Buttery Turnovers

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Buttery TurnoversThis week we discuss sales turnovers in your store and how important they are.  I admit this is a re-posting of one my earlier videos, but I’m on my way back from Vegas and couldn’t get my video edited quick enough.  Please forgive the repeat but it’s never a bad idea to re-visit good practices.

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