#118 Killer Marketing #5

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This week we look at the mediums and the features and benefits of each.

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#117 – Killer Jewelry Store Marketing 4

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Killer Mktng 4
One of the most important parts of your marketing is your is the uncovery process of your story. This training will get you miles ahead of your competition in creating an effective marketing plan. Your team will have fun with it too.

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#116 – Killer Marketing #3

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budget

  • Budget
  • OWN it!
  • Just say No
  • Your inventory

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Brilliant! Get the door swinging & till ringing.

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Colorful bags

 

The thing I love most about David Geller is that he is fierce about getting rid of old inventory.  Here is a BRILLIANT idea he is sharing from a jeweler friend of his.   What a great way to get the door swinging in the middle of summer!

#115 – Killer Jewelry Store Marketing 2 Exciting Broca

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BrocaBrain_1
There is real science behind great advertising. Today we discuss how to sneak past the gatekeeper of the brain to make your marketing sizzle.

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What would you give me to deliver a million dollar producer?

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What would you give me if I found you a million dollar producer?  Seriously!  What’s it worth to you if I send you a person that could sell that amount of jewelry in a year? $20,000?  Perhaps $50,000? Of all the issues I talk with jewelers about, this one is right on top.  “How do I find that killer salesperson?”   I’ll tell you how I found mine right now, for free.

It  begins with Hippocrates and Greek history.  Hippocrates developed the theory that we are all made up of a mixture of 4 primary personality types; sanguine (pleasure-seeking and sociable), choleric (ambitious and leader-like), melancholic (analytical and quiet), and phlegmatic (relaxed and peaceful).  Along with these primary personality types goes our individual motivations.  I, for example am Sanguine/Choleric but I have 5 very important motivations and they are: Thrives on encouragement, Musical, Inspirational, Loves People and Warm.

Once you know yourself, then you can accurately tell people what they can expect from you.  Read more

#114 – Killer Jewelry Store Marketing #1

Posted on by Jimmy DeGroot Posted in Store Meetings | 1 Comment

Killer Marketing Screen Shot
We begin our series on Killer Marketing for your Jewelry Store. I’m going to walk you through how we tripled the volume of our stores through effective marketing. This series is for sales staff, managers, owners and marketing people.

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#113 – Going Deeper into Eradicating Crickets

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You wanted more detail, so this week we’re further discussing how to activate customers and bring them through the door.

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Counter Etiquette #1

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This is the first in a series of videos done for Jeweller Magazine in Australia called Counter Etiquette. You’ll enjoy this short introduction to great customer service for your jewelry store. Get weekly video training for your staff HERE.

#112 – What to do when you hear crickets

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jewellery-shops-designs-idea2

Here’s what we do to get customers in our door during the quiet times.

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