#111 – Fear

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Fear

It creeps in every once in awhile no matter who we are. Today we discuss some ideas to get rid of fear and move forward.

#110 – Getting more profit out of your repairs

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A jeweler works on a piece of the French There’s profit in them there repairs. Let’s discuss how to get a bunch of it out of them.

#109 – Coaching on the sales floor II

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Today we continue with how your team can help each other with daily sales floor coaching.

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#108 – Coaching on the sales floor

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Whether you have a sales manager or you’re helping each other with the buddy system, we discuss sales floor coaching for improved sales.

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#107 – Fun Stuff from JCK 2014

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vegas

I did a man-on-the-street thing with my phone and share some of my highlights from the Vegas JCK Show.

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#106 – Hot & Buttery Turnovers

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Buttery TurnoversThis week we discuss sales turnovers in your store and how important they are.  I admit this is a re-posting of one my earlier videos, but I’m on my way back from Vegas and couldn’t get my video edited quick enough.  Please forgive the repeat but it’s never a bad idea to re-visit good practices.

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I’LL TELL ‘EM THEIR BREATH STINKS

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dog breathEVERYBODY’S GOT THAT ONE THING….. that they would love to address their staff with if only they could. Tell me what it is and I’ll create a custom store training video for you. Yup! I’ll tell them they need to dress better, show up on time, quit fighting over sales, lose the attitude or whatever you can think of that grinds your gears. I’m serious! Send me an email and I’ll create a 15 minute video and send it to you under the auspices that you are “thinking of buying this guy’s videos”. Let’s see what we can do with your staff. EMAIL ME at jim@jewelrymarketingguy.com right now. I dare ya.

#105 – Super Clientelling

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loe

This week we talk about Kelly.  She has a phenomenal group of raving fans.  We discuss the steps she takes every day to build such a loyal customer base.

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SEO Done RIGHT for Jewelers

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If you’re not found at the TOP of Google searches in your area, your business is invisible. My friends over at 4Spot Marketing have had great success with jewelers getting them to rank right up there, making them among the first to be clicked on. Learn more at http://4spotmarketing.com/jimmy

#104 – Tell the Story

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Just as Paul Harvey was so great at, we need to be telling the romantic story behind our jewelry. This is what the chain stores do so well and that we need to become better at.

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