#122 – Speak THEIR Language #3

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This is the last in our SPEAK THEIR LANGUAGE series. These three training sessions are perhaps the most important you could ever watch regarding your relationships and your customers.

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#121 – Close Sales, Speak their Language 2

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downloadWe continue discussing how to speak the language of the customer for PEACE and PERFECT Country people.

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#120 – Closing sales by speaking their language #1

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This training is the first in a series of closing sales by speaking the language of the customer. We’re going to increase your closing ratios by making you experts in speaking customer’s language. And each one is different.

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#119 Killer Jewelry Store Marketing #6 Final

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In this video we wrap it all up with a social media discussion as well a TO-DO list for you to get started creating Killer Marketing for your jewelry store.

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#118 Killer Marketing #5

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This week we look at the mediums and the features and benefits of each.

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#117 – Killer Jewelry Store Marketing 4

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One of the most important parts of your marketing is your is the uncovery process of your story. This training will get you miles ahead of your competition in creating an effective marketing plan. Your team will have fun with it too.

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#116 – Killer Marketing #3

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  • Budget
  • OWN it!
  • Just say No
  • Your inventory

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Brilliant! Get the door swinging & till ringing.

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Colorful bags

 

The thing I love most about David Geller is that he is fierce about getting rid of old inventory.  Here is a BRILLIANT idea he is sharing from a jeweler friend of his.   What a great way to get the door swinging in the middle of summer!

#115 – Killer Jewelry Store Marketing 2 Exciting Broca

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There is real science behind great advertising. Today we discuss how to sneak past the gatekeeper of the brain to make your marketing sizzle.

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What would you give me to deliver a million dollar producer?

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What would you give me if I found you a million dollar producer?  Seriously!  What’s it worth to you if I send you a person that could sell that amount of jewelry in a year? $20,000?  Perhaps $50,000? Of all the issues I talk with jewelers about, this one is right on top.  “How do I find that killer salesperson?”   I’ll tell you how I found mine right now, for free.

It  begins with Hippocrates and Greek history.  Hippocrates developed the theory that we are all made up of a mixture of 4 primary personality types; sanguine (pleasure-seeking and sociable), choleric (ambitious and leader-like), melancholic (analytical and quiet), and phlegmatic (relaxed and peaceful).  Along with these primary personality types goes our individual motivations.  I, for example am Sanguine/Choleric but I have 5 very important motivations and they are: Thrives on encouragement, Musical, Inspirational, Loves People and Warm.

Once you know yourself, then you can accurately tell people what they can expect from you.  Read more

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