Maximize Your Next 30 Days!

Show this video to your teams TODAY, so they’re ready for your biggest month of the year. To sign up for these weekly training videos, click here.

NEW Basic Training Video Series

How do you start your new people? Most jewelers send a brand new person out on the sales floor and tell them to follow everyone and watch what they do.   I’ve created this Basic Training video series to get your new people started out with a BANG.  It will get them selling jewelry the…

Stuller Showcase

Here is an amazing tool that is right at your fingertips.  It allows you to have the entire inventory of Stuller available to your customers while they browse your website.  It’s very versatile and customize-able and will really enhance your web presence.

The Preferred Jewelers Warranty

Independent jewelers are always looking for features and benefits that can make us stand out high above other stores and the national chains.  I had a chance to visit with Tara Smith, Manager at Jim Kryshak Jewelers in Wausau WI about how they utilize the Preferred Jewelers International warranty program to both close more bridal sales and…

How to motivate your people, not your cocker spaniel

Pavlov rewarded animals his studies with food.  Studies have been done on dogs, chimps and dolphins and they’ve all responded conveniently to both positive and negative motivation.  We learned this in 5th grade social studies and shame on the people that taught us to take this type of motivation into our jewelry stores.  We forget…

How long will Shelly live in La-La Land?

Her store has been around for 34 years. Dad started it and Shelly started coming in after school to clean and run errands. She learned a lot from dad and has done a fantastic job of carrying on the relationships he started and also starting many of her own. The store has been doing $800,000…

#146 – Service to Sales FREE store training

How do we turn all that repair traffic into sales? This training discusses ways way can begin turning that traffic into sales. It all begins with changing behaviors. Click here for your notes and quiz. Click here for the download page of this meeting. If you aren’t currently signed up for our weekly store training,…

#136 – Looking Back and Looking Forward

Today we take a look back and give ourselves a grade on a few aspects of our jewelry careers. A little self analysis and discussion will set us up for a great new year. Here are your notes and quiz. Notes in PDF form. Click here for the download page of this meeting. If you…

#126 – Creating a WOW habit for your customers

Here’s a FREE TRAINING session we did with our friends in Lockport New York on creating new WOW habits for our customers. When George Fritz from Mills Jewelers sent me his “Take the Green Path” email about changing habits in his jewelry store, I had to share it with all of you. Here is the…