Brilliant! Get the door swinging & till ringing.

The thing I love most about David Geller is that he is fierce about getting rid of old inventory. Here is a BRILLIANT idea he is sharing from a jeweler friend of his. What a great way to get the door swinging in the middle of summer!

What would you give me to deliver a million dollar producer?

  What would you give me if I found you a million dollar producer? Seriously! What’s it worth to you if I send you a person that could sell that amount of jewelry in a year? $20,000? Perhaps $50,000? Of all the issues I talk with jewelers about, this one is right on top. “How…

Counter Etiquette #1

This is the first in a series of videos done for Jeweller Magazine in Australia called Counter Etiquette. You’ll enjoy this short introduction to great customer service for your jewelry store. Get weekly video training for your staff HERE.

How I found the right people and kept them

Sharon was a member of our FIT Group. This was a group of 12 jewelers who were accountable to each other and twice a year would gather at each other’s store to share everything from marketing to financials and everything else under the sun. Sharon called me one day and said “I want you to…

I’LL TELL ‘EM THEIR BREATH STINKS

EVERYBODY’S GOT THAT ONE THING….. that they would love to address their staff with if only they could. Tell me what it is and I’ll create a custom store training video for you. Yup! I’ll tell them they need to dress better, show up on time, quit fighting over sales, lose the attitude or whatever…

SEO Done RIGHT for Jewelers

If you’re not found at the TOP of Google searches in your area, your business is invisible. My friends over at 4Spot Marketing have had great success with jewelers getting them to rank right up there, making them among the first to be clicked on. Learn more at http://4spotmarketing.com/jimmy

#102 – Cash Flow

This meeting discusses steps owners, managers and sales staff can take to create healthy cash flow in their jewelry stores. Click here for your notes and quiz. Click here for the download page of this meeting. If you aren’t currently signed up for our weekly store training, click below to get started. LEARN MORESIGNUP

Hero-Making Jewelry Store

Doug Meadows wants to send a message to guys in the Atlanta market that his store is easy and relaxing to shop with no sales pressure. He let the Creative Edge crew come into his store with all of our toys and make this fun video. It’s a nice departure from spinning jewelry and the…

Sometimes you don’t need a budget – Seth Godin

Here are some things you can do that don’t cost any money (but they certainly require effort): Treat your employees with care and respect Be consistent in your actions Keep your promises Grant others their dignity Give credit Take responsibility When wrong, offer a heartfelt apology Don’t be a jerk Take the time to actually…

For jewelers on TV or Cable

Perfect Christmas – Snow from Creative Edge Productions on Vimeo. For those of you that advertise on TV, Cable or Social Media. A jeweler approached me at the Atlanta Show and asked if we would create high quality jewelry ads for a group of jewelers. The idea being that great ads are pricey to produce…